Who is your Audience?

“Who is your audience?” “Who is your audience?” “Who is your audience?” After what is your book about, who is your audience is the most asked question. And it is asked from the very beginning. It means, who you are writing your book for. It’s not a small question. Who the book is for determines how it is written: vocabulary, tone, asides, and point of view among other aspects. Knowing your audience means selling it in the right place to optimize sales. Do I have a niche market – small, but targeted – or a larger audience like romance novels. The book is placed on the shelf where the most appropriate audience will find it.
Like many authors I believed that everyone would want to read my book; after all, my friends did. Oops, that’s a niche market and each friend will only be able to buy so many copies.

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